Creative direction, design implementation, and UI/UX for 8 Hospital healthcare system and Medical School with 109 million + website pageviews a year. 2020 Web Marketing Association winner for Outstanding website for COVID-19 mini-site. The site was at the forefront of informing the public, patients, and staff with facts, news, and important updates during the COVID-19 pandemic. It also won the 2020 Healthcare Digital Marketing Merit Award for Covid Response.

The Physicians website highlights the innovative procedures, developments in patient care. The site promotes through clinical video, surgical broadcasts, webinars, and symposia. Won 2021 Gold eHealthcare Leadership award for best Healthcare content site.

Digital display and social campaigns for the Mount Sinai Health System and Medical School.

Directly after the launch of the “Which hospital you choose” campaign, website traffic to the Mount Sinai homepage rose 20%. New users increased by 35%, branded search by 8%, and organic search by 29%.

The campaign goal was to establish Mount Sinai as the health system of choice South of 34th St in Manhattan.

Guerrilla campaign that built awareness for store openings in Westchester and Connecticut, through street teams and giveaways.

Phase 1 consisted of street team posting tabbed flyers in the target areas. Phase 2 involved street team handing out branded stopwatches with lanyards with information.

The opening featured time-based contests and celebrity guests.

Partnered with Target to a activate co-branded event to celebrate the album release for Hip-Hop legend, Q-Tip.

To honor the moment, we developed a theme that paid tribute to the career of the A Tribe Called Quest member.

Tactics included a VIP step and repeat and an artistic installation of vintage televisions that broadcasted past music video footage.

The highlight of the event was a custom 32’ x 9’ installation of memorable Q-Tip lyrics visualized and inspired by his music career.

Marketing and advertising campaigns for the Cable television network. This resulted in 58 million net impressions and an estimated total media value of $1.5 million. Subscriptions increased by 22.5% from the previous quarter.

The “The Best Shows are on Showtime” campaign won Silver MARK Award for Affiliate Marketing from the Cable and Telecommunications Association.

Designed ads for the flagship NBA Store in New York City. Created initial concepts for the NBA’s environmental initiatives program and a subscriber-only newsletter.

New Era Cap consumers uploaded photos of them wearing New Era Caps for the “Are you part of the New Era?” campaign. Some of these fans then participated in photo shoots resulting in 100+ individual creatives. 

“New Era fits in a whole new way” campaign focuses on introducing the new apparel line using the already familiar look of the existing headwear campaign for the 100-year-old headwear company.

Branding for LA boutique that features a personal line of locally made clothing and lifestyle pieces that were both timeless and utilitarian.

Spitkicker raised awareness and promoted projects for artists and personalities like Dave Chappelle, Kanye West,  Michael Rapaport, MF Doom, Talib Kweli, and Mos Def.

Supporting initiatives included celebrity-hosted events, an online community, a SiriusXM satellite radio show, online artist chats, concerts, and charitable events.